Promo Video Idea #1
THE TRAILER PROMO VIDEO
Teaser trailer style promotional videos are short videos designed to get the viewer excited about an upcoming product or event. They usually only give the viewer small pieces of information just enough to stir the imagination and to touch on the key value of the product or event. One great example of the teaser trailer promo video in action was the short teaser videos release by Go-Pro leading up to the reveal of their new drone. They gave just enough info to get their fan base crazy hyped.
Promo Video Idea #2
THE STORY TELLING PROMO VIDEO
The story style promotional video is where you share your journey. Stories resonate profoundly with viewers and they build what advertisers call “know, like and trust” with audiences. This is valuable because people buy from people that they know like and trust. Using a foundational story structure, you can promote your product wish list, and also build trust with your audience.
Story formula breakdown:
Character (Someone your target audience can relate to)
Tension (the burning problem or struggle that your target market has)
Hero Moment/Discovery (This is the part where your product solves the burning pain or problem)
Happy Ever After (this is the part where you show your audience how happy life is now that the problem is solved)
This simple story structure is the backbone of most of our favorite films and it resonates deeply with viewers.
Let’s check out the story structure:
Characters (Boy and girl that the target audience can relate to)
Tension (They full in love but something causes a separation between them)
Hero Moment/Discovery (All they need is a refreshing coke to bring them back together)
Happy Ever After (They drink coke into the sunset…)
Promo Video Idea #3
A TESTIMONIAL VIDEO
Some of you are probably thinking Testimonial Videos are slightly less exciting than young love and teeth decaying syrup. However, that kind of thinking is exactly why so many businesses are missing out on one the most powerful promotional tools available.
The business Elevator Pitch can have a huge affect on your sales. However, just having someone on screen saying they like you won’t inspire anyone to make a purchase. You need to show that your product helped your customer overcome their obstacles and achieve their goals. You need to tell your customers story. Using a story type structure in your testimonials lets you be specific in how your product can help your customers. It also encourages viewers to identify and empathize with the person on screen.
Promo Video Idea #4
HOW TO DEMO VIDEO
Research has shown that customers are more likely to make a purchase AFTER watching a video about your product. What better way to show someone that your product than to show it in action solving your customer’s problem.
Promo Video Idea #5
The sales video is a video that does the selling for you. It is used to move your prospective customer into a paying customer.
The video can be as long or short as you needed. However, it will often have similar components that are designed to move customers to take action.